Applied Predictive Technologies


Business Software/Service


Arlington VA

Company Overview:

APT is a leading provider of business intelligence software and services to Fortune 1000 retailers and financial institutions. APT’s Test & LearnTM software and consulting expertise empower consumer-focused companies to test proposed new initiatives, learn from the results, and accurately predict the impact of decisions to maximize profits.

Investment Status:

Realized. Sold to Accel-KKR in 2006

Transaction Date:

2000 Growth Investment

Transaction Overview:

We backed a management with deep domain expertise to accelerate their company build out and growth. Focus was on product development, positioning and channel development.