Industry
Business Software/Service
Location
Arlington VA
Company Overview:
APT is a leading provider of business intelligence software and services to Fortune 1000 retailers and financial institutions. APT’s Test & LearnTM software and consulting expertise empower consumer-focused companies to test proposed new initiatives, learn from the results, and accurately predict the impact of decisions to maximize profits.
Investment Status:
Realized. Sold to Accel-KKR in 2006
Transaction Date:
2000 Growth Investment
Transaction Overview:
We backed a management with deep domain expertise to accelerate their company build out and growth. Focus was on product development, positioning and channel development.